Language: English / Arabic

Duration: 100 hours

Associated Exam: THE10-810

Course Description:

The CBP™ Tourism and Hospitality Certification is a comprehensive certification course that provides essential knowledge and skills for developing, operating, and sustaining a successful tourism industry. This covers a wide array of topics, including tourism marketing, customer relationship management, and human capital maximization. It also addresses emerging issues such as tourist safety and security.

Eligibility Criteria:

Applicants who have successfully completed high school are eligible to apply for this diploma.

Course Objectives:

After taking this course, you should be able to:

• Define the concept of tourism and hospitality and identify the main components of the tourism sector.
• Analyze and identify industries that are directly and indirectly affected by tourism.
• Differentiate between the various types of tourism.
• Explain the importance of tourism for individuals, communities, and national economies.
• Describe the key components of tourism management.
• Explain the concept of hospitality and its significance within the tourism sector.
• Identify factors that contribute to improving hospitality services.
• Develop innovative and effective marketing strategies.
• Plan and implement a profitable tourism project.
• Ensure the long-term sustainability and continuity of tourism projects.
• Manage and operate tourism activities while developing human resources effectively.
• Apply professional customer service skills.
• Communicate effectively in accordance with professional behavioral and ethical standards.
• Handle dissatisfied or challenging tourists in a professional manner.
• Apply sales skills within the tourism and hospitality context.
• Follow safety and security procedures in tourism operations.
• Apply leadership skills in tourism and hospitality settings.
• Utilize tourism marketing techniques effectively.

Module 1:

Introduction to Tourism Discover the fundamentals of tourism, including the tourism system, resources, attractions, destinations, demand, and travel.

Module 2:

Business of Tourism Understand the various resources, industries affected by tourism, and the importance of marketing, advertising, and transportation in the tourism business.

Module 3:

Demand for Tourism Learn about the demand for tourism, factors influencing travel propensity, financial aspects, tourist motivation, and ways to measure tourism demand.

Module 4:

Types of Tourism Explore different types of tourism, including theme parks, cultural and entertainment tourism, historical sites, mountain regions, islands, hotels/resorts, eco-tourism, and events/conferences.

Module 5:

TTourism Management Gain insights into financial management, human resource management, marketing management, operations management, and risk management within the tourism industry.

Module 6:

Hospitality and Tourism Understand the key role of hospitality in tourism, including transportation, airline, cruise ship, car rental, accommodation, and restaurant hospitality.

Module 7:

Communication Skills in Tourism Develop effective communication skills, including non-verbal and verbal communication, body language, cross-cultural challenges, and presenting a professional image.

Module 8:

Calming Upset Tourists Discover strategies for calming upset tourists, including listening, responding positively, empathizing, and finding acceptable solutions.

Module 9:

WTO Global Code of Ethics Learn about the ethical principles in tourism, including mutual understanding, sustainable development, cultural heritage, and the rights and obligations of stakeholders.

Module 10:

Tourist Security, Safety, and Public Health Understand the importance of travel preparation, airport and hotel safety, personal security, and promoting public health in tourism.